Meet Swoon and Spine — a reader-loved brand created by two best friends who believe that romance books are more than stories on a page… they’re a way of life. Born from a shared love of reading, Swoon and Spine celebrates the magic of romance novels and the passionate, heartfelt community that surrounds them.
Every tote, tee, mug, and cozy sweater they create is designed with book lovers in mind — because these stories don’t just entertain us, they stay with us. They shape how we feel, what we dream, and how we connect. Swoon and Spine transforms those fictional moments we fall in love with into real-life expressions of comfort, identity, and belonging.
Rooted in imagination, emotion, and shared experience, Swoon and Spine believes that readers are part of a beautiful, connected world — one where romance, storytelling, and community intertwine. Their mission is simple and powerful: to help readers wear their love for books with pride, warmth, and style.
✨ Visit Swoon and Spine at the Scottsdale Book Festival and discover cozy, reader-inspired apparel and accessories made for the hearts that live between the pages.