The Scottsdale Book Festival continues to gain momentum across Arizona — this time on screen.
Following last week’s written feature, 12News expanded its coverage of the Scottsdale Book Festival with multiple video segments, including a broadcast appearance on the station’s morning show and additional video features across digital platforms.
The original article quickly became one of 12News’ Top 10 most viewed stories of the day, signaling strong community interest in the festival and its mission to celebrate books, literacy, and local authors. Building on that response, the 12News team brought the story to life with video — reaching viewers through live television, their website, YouTube, and short-form social media.
The morning show segment offers a quick look at what attendees can expect at the festival, while the short-form video introduces the event in a fun, animated format designed to reach new audiences. Together, these videos help spread the word about the free, family-friendly celebration happening in downtown Scottsdale.
We’re incredibly grateful to the 12News team for continuing to share the festival’s story and for helping bring books, authors, and creativity to even more households across the Valley.
🎥 Watch the videos and explore all recent media coverage on our Media page, where we’re collecting press features, interviews, and broadcasts leading up to the festival.